Philo-anima

The Daily What calling out all the fools a da world.

thedailywhat:

This Is The Absolute Worst of the Day: So Jennifer Aniston is starring in a new “viral ad” to promote Smart Water, and it is, without an inkling of doubt, the single worst thing you will ever let come into contact with your eyeballs, forever.

From self-describing itself as “viral,” through its glib, Revenge of the Nerds-esque portrayal of “Internet boys,” to employing memes that are quite literally as old as the Internet, this video was clearly produced by people who not only lack a basic familiarity with Internet culture, but appear to be openly disdainful of the Internet and anyone who uses it.

Dear ad execs: Pandering to the Internet requires a bit more than typing the word “Internet” into Google and pressing the I’m Feeling Lucky button.

[smartwater.]